"All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” Social media strategy supports the firm’s business strategy by helping it find a unique and uncontested space on the social web."
Social Media Strategy: A strategy delineates a territory in which a company seeks to be unique. Some 60% of America’s largest enterprises, and a significant number of small and medium firms as well, have some form of social media marketing effort underway today.
Social Network Strategies: "• A company page on a social network. • An organization blog. • Monitoring of sentiment on the social web. None of these, though, represent social network strategy. They are functional props that merely replicate other firms’ activities without necessarily differentiating them from the competition. "
Social Media: This investment towards social media will continue to be sub-optimized if these same organizations do not develop a social media strategy that carves out their uniqueness on the social web by being “value innovators” for their stakeholders, rather than trying to battle their competitors head.
Social Return on Investment: Social return on investiment main purpose is to profit from multiple streams of on-line and off-line data and can be monitored through social media analytics, providing intelligent insight about why a social media's brand prospects and customers behave as they do on the social network, and in response to social media marketing campaigns.
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Social Network Strategies Article:
"The sheer volume of social media usage is staggering . For instance: • more than 1.5 million businesses have Facebook pages, and • 20 million people become fans of Facebook pages everyday • 50 million tweets occur every day or 600 tweets per second each day of the week • social media is expanding beyond FaceBook, LinkedIn, Twitter and blogs to include smart phones, location-based services, social games, social video and apps Those leading edge businesses and organizations that are finding success on the social web have captured a share of its most priceless possession: ATTENTION. And they have done so by crafting a thoughtful social media strategy that informs all of their social engagement activities with targeted communities. Their social media investment has given them tremendous return, not because their social media strategy has focused upon how to get a positive ROI. Instead, the social media strategy emphasizes how the brand can “win” by being a “value innovator” with its branded content and experiences for all of its stakeholders--both internal and external. "
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